SEO Glossary

A 301 redirect is a permanent redirect that automatically sends visitors and search engines from one URL to another. When implemented, it tells browsers and search engines that a page...

A backlink is a hyperlink from one website to another, serving as a digital vote of confidence and trust. Search engines use backlinks as a key ranking factor, interpreting them...

A canonical URL is the preferred or "official" version of a webpage that search engines should index and display in search results when multiple URLs contain identical or very similar...

Core Web Vitals are a set of real-world user experience metrics defined by Google that measure how users experience the speed, responsiveness, and visual stability of a web page. Introduced...

Crawling is the process by which search engines systematically discover and access web pages across the internet.

Cumulative Layout Shift (CLS) measures unexpected layout changes that occur during a webpage's loading process, tracking how much visible content shifts without user interaction.

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine results, scored on a scale from 1...

First Input Delay (FID) measures the time between when a user first interacts with a webpage and when the browser responds to that interaction.

Indexing is the process where search engines analyze, categorize, and store crawled web content in their databases to make it available for search results. After crawlers discover and retrieve webpage...

Internal linking is the practice of creating hyperlinks between pages and content within the same website to improve navigation, user experience, and search engine optimization.

Keyword research is the process of identifying and analyzing search terms that people use in search engines to find information, products, or services related to your business or content.

Largest Contentful Paint (LCP) measures how long it takes for the largest visible content element on a webpage to fully load and render.